Online Branding Tip #2: Be consistent across the web

by | Jun 25, 2013 | Marketing & Selling, Video

Online Branding Video Book Tour: Stop #1, Secret #2

Carma show off her book on online branding - 57 Secrets for Branding Yourself Online

You’ve heard of author book tours and you probably have heard of virtual book tours … but have you heard of a video book tour? Probably not because I just made that up. To promote my new book 57 Secrets for Branding Yourself Online, I’m shooting a series of book readings at different locations. Today, I’m sharing the first location…my living room!

On the first stop of my virtual video book tour, I shared Secret #2: Be consistent across the web.

“Once you choose the look and feel for your brand, consistently use it everywhere.”

Being consistent across the web is an important online branding strategy because you want to build that “I’ve seen you before” feeling. You want to be recognizable no matter where someone finds you online. When you are consistent across the web, you build brand recognition.

Ways you can build your online brand include:

  • Use the same headshot on all your profiles
  • Write a main bio and use it everywhere
  • Use the same colors and fonts

If you like this tip and would like to learn more, pick up your copy of 57 Secrets for Branding Yourself Online at

For some insight into Secret #1, go here.

From now through December 31, 2013, I will be donating $2 of every book purchased and registered at to the Unstoppable Foundation. My goal is to raise $8,500 to build a schoolhouse in Kenya, where I grew up and my little sister was born.

To reach that goal and spread the word, I will be doing book readings and workshops throughout Los Angeles and Orange counties, as well as stopping by blogs, podcasts, teleseminars and more. If you would like me to stop by your location (virtual or otherwise) as a part of this fund-raising campaign, contact Paul Robinson at paulr[@]

If you would like to help me with this campaign, you can take any or all of the following actions:


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