According to Website Magazine’s February issue, MySpace is in the top 2 of social media resources available on the Internet, just behind YouTube. This makes it a very appealing place to market your business. However, you have to consider your market … just because a lot of people are flocking to MySpace, doesn’t necessarily mean they are your peeps.
For example, a majority of MySpace users are teenagers and young adults. If your market is Boomers, this isn’t the social network you should be spending your time on.
Also, MySpace is very media-centric. Meaning, people who use MySpace are most likely to be interested in music, film, television and other forms of mass entertainment. In fact, a lot of comics have MySpace pages as their only website.
Now, if you decide that MySpace is where your target market hangs out, you’ll need to keep some things in mind. For one, you don’t want to have your business conversation there … it’s against the rules. So you want to find a way to lead people to your main website, where you can collect their name and email address.
Because MySpace is predominantly a fun place, you need to keep your MySpace page fun. Give people a reason to come back and enjoy what you have to offer.
Make it easy for people to share links to your website on their MySpace page. Provide them with a pre-made banner that they can use.
Personally, I’m not a big fan of MySpace … primarily for bandwidth and graphics card reasons. The site just moves so profoundly slow on my computer, but that shouldn’t stop you from using it if your target market hangs out there.
Here are some more resources for learning how to leverage MySpace for business: