How Can Article Marketing Help Your Business?

by | Mar 7, 2010 | Marketing & Selling

thought leaderGood question. Let me count the ways ….

1. Support Expertise Status
Having a library of article available for people to read can support your expertise status. Depending on your strategy and what you write about, they can also set you up as a thought leader.

2. Off-Page SEO
Posting articles to directories sets up quality back links to your website, which is one criteria used by search engines when determining how popular or relevant your website is.

3. Increased Exposure to the Market
When the articles you’ve posted to article directories are picked up by bloggers and e-zine publishers, you gain exposure to their readership … a readership you may not have been able to access in any other way.

4. Increased Traffic
Those back links I mentioned in #3 … they also, when positioned properly, can bring more traffic to your website.

5. Can Pre-Sell Products and Services
Well written articles can “prime the pump” so to speak, building the desire for what you have to offer in the reader’s mind.

Of course, these five benefits come with benefits of their own, as well. For example, when you are supporting your expertise status, you are also building credibility and providing valuable knowledge. You can also be increasing awareness of your brand. All of the above benefits also can help you attract more prospects, grow your list of prospects and customers and generally grow your business. And best of all, article marketing comes at no cost but time. And, over time, as you get better at writing articles, the time investment decreases.


Would you like some help with your content marketing? A Content Marketing Marathon may be just what you’re looking for! I’ll hold your hand — virtually, of course — and assist you with key word research, writing headlines and writing guidance.

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