Basic HTML Tags and Search Engine Optimization

by | Mar 7, 2010 | Marketing & Selling

Did you know you can improve your search engine results just by using simple HTML tags more effectively? In this article, I’ll share those you can use today to improve search engine rankings… even if you’re not a webmaster.

Basic HTML Tags and Search Engine Optimization
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H Tags

When a search engine is evaluating your web page, it takes a look a the text the lies between heading tags (“H” tags) and weighs those more than text that lies outside of them. Therefore, words that are put between the H1 through H6 tags carry more defining weight than other words.

So, you should be using these tags for all your keyword phrase headings… not the “b” or “strong” tags. Many website owners miss out on this little bit of search engine optimization (SEO) by using bold tags instead.

Of course, text in between bold tags carries more weight than plain text, so that tag still can help your SEO efforts.

The “alt” Attribute

The alt attribute is an attribute of the “img” tag and was created as an alternative for non-visual browsers when they come across images. In other words, the text is meant to be used when the image is not visible on the page. Instead, what is displayed (or read) is the alternative text.

But now that people can search for images on search engines, this attribute can contribute to your SEO. So, include a keyword-rich, but a simple description of the image in your “alt” attribute and your site will show up on image searches, as well. This, in turn, can improve your overall ranking.

Title Tag

The words you use in the title tag are what appear in the clickable text on the search engine results page. Therefore you want to make sure that this includes not only the name of your website but also the key benefit (using keywords, of course) you have to offer. If you don’t know how to add or modify your website’s title tag, make sure your webmaster does it for you.

Poor use of copy and copy optimization techniques is the fifth deadly mistake of home page design. If you would like to know what all five deadly mistakes are — and learn how to create a more effective website — grab a copy of my book, Home Sweet Home Page: How to Fix the 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Homepage


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