Have you invited them in?

by | Jul 4, 2012 | Marketing & Selling, Video

In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the third deadly mistake is:
 

 
Are you making this mistake? Are you losing potential business because you aren’t inviting visitors to your website to continue the conversation with you? This is easy to fix!

1. Sign on for an autoresponder service such as Aweber or MailChimp.
2. Create a subscriber list and grab the opt-in box code.
3. Slap (or get your web person to slap) that code on your home page.

Tada! You’ve taken the first step to growing a list of raving fans.

Of course, there are fine-tuning steps to this, such as making that opt-in box appear above the fold, making it stand out so people notice it, etc. But getting it on your website in the first place is an excellent first step. You can always tweak and make improvements as you go along.

Stay tuned for Deadly Mistake #4 … it takes this process a step further.


Want to know what all five deadly mistakes are? Grab a copy of my book, Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! at www.carmaspence.com/homesweethomepage.

 

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