Because your domain name is an integral part of your brand, you need to make sure that it gives a good first impression. But what you intend it to say may not be what people actually see. For example, my user name on Twitter and Facebook is “CarmaP” … but when you see it in all lower case letters, it looks like “CarMap.” This example isn’t that big of a deal, but check out some of the ones I shared in this excerpt from my “The 5 Deadly Mistakes of Home Page Design” presentation:
Want to know what all five deadly mistakes are? Grab a copy of my book, Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! at www.carmaspence.com/homesweethomepage.