Gift-giving season and the entrepreneurial author

by | Dec 6, 2013 | Entrepreneurship, Marketing & Selling

The other day I received a press release with a wide variety of gift-giving statistics. One of them really stood out as being relevant to authors who might want to use this season to get an uptick in sales.

Gift-giving season and the entrepreneurial author
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Did you know that women are more likely to make lists of gifts they want to receive and drop hints about what’s on that list?

This is golden information if women make up at least part of your book’s target market!

Why? Because you now know that if you can find ways to get your book on their lists, you will experience a surge in sales.

Encourage the women in your target market to add your book to their wish list. This will increase the chances that someone will buy the book for them.

In addition, give them creative ways to not only add your book to their list … but drop hints about their desire to read your book in the New Year, as well. Be fun. Be creative and make the process of interacting with you in this way memorable. Then, if they don’t receive your book as a gift, they will be more likely to buy it themselves.

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