In this first of two excerpts of the July 18, 2014 episode of The C.A.P. Podcast, I chat with Diedra Miller about two things you can do to more effectively engage your prospects and clients using email marketing.

The first tip Diedra shared was to regularly communicate with your contacts. We discussed how important it is to use an email marketing software — not your regular email — to do this, not only because it makes it easier to manage, but also to remain CAN-SPAM law compliant.

Two email services we both recommend are Aweber, which I use, and MailChimp, which many of my clients use.

Diedra also shared three tips for encouraging your readers to want to be in contact with you:

1. Be consistent and keep your promises
2. Be respectful and tailor your emails to what your readers want and need
3. Be responsive — get involved in conversations on your blog, in social media and more

And finally, over-deliver when you can.

To listen to the full podcast, go to bit.ly/cappodcast-20140718.

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I would LOVE to answer your questions on future episodes of The C.A.P. Podcast! Do you have a question about overcoming money blocks, online marketing, public speaking or mindset/universal laws? Do you struggle with integrating creativity, authenticity or even profitability into your business? Send your questions to Paul Robinson at paulr@dragonwyze.com with the subject line: “CAP Podcast question.”

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