Blogging: To host or not to host

by | Sep 5, 2014 | Marketing & Selling


Photo: © Mograph |; Design: Carma Spence

Depending on who you talk to, you’ll get a wide variety of advice on where you should host your blog:

  1. Use WordPress on your own server
  2. Use Tumblr
  3. Don’t bother with a blog at all!

Today I’d like to clear the air on these three pieces of advice, and share my perspective on the topic.

1. Use WordPress on your own server
WordPress is the most popular blogging platform currently available. You can use a WordPress hosted blog at or install the software on your own server (from Many hosting companies, such as, GoDaddy and HostGator offer “one-click” options for installing WordPress on your server, so it is pretty easy to do. And, when you host WordPress on your own, you’ll gain access to a wide variety of “plugins” that add functionality to your site.

Clients often ask me about this software because they are confused as to how it works and what the benefits are.

First, if you are going to be an entrepreneur, don’t do it half-assed. Get your own domain and use WordPress on your own server. That way you’ll have greater control over the functionality, design and content of your business website. You’ll also look much more professional than if you had a website.

And don’t get too caught up on WordPress being blogging platform. It is really a content management platform that empowers you to have both pages that don’t change much and a blog. And, if you don’t want or need to blog for your business, you can still use the blogging portion of the software to do something else that your website needs to do.

That said, your business may need to be a bit more social with a younger audience … that’s when using Tumblr might be a good idea.

2. Use Tumblr
61% of teenagers (age 13-19) consider Tumblr their favorite social network. Nearly half of Tumblr’s users are between the ages of 16 and 24. Tumblr is most popular with 18-to-29 year olds (~13% of this demographic have used Tumblr). 66% of all Tumblr visitors are under the age of 35, and 39% are under age 25.

In addition to the age demographics of this particular blog/social media hybrid, content that is shared on this site is more often than not visual. And, despite their young age, nearly 35% of all Tumblr visitors earn more than $50,000 a year.

Therefore, if you are trying to reach a youthful audience who is visual centric and has money to burn, Tumblr might be a better option for your blogging efforts than one hosted on your own site.

3. Don’t bother with a blog at all!
If your target market doesn’t read blogs … if they aren’t on the Internet searching for information that you can provide … then blogging just doesn’t makes sense for your business.

What is more important than any of the advice above is understanding who your target market is and how they are most likely to find and interact with you. Where do they hang out?

Blogging is great … but only if you use strategically. So take the advice you’ve found and see how relevant it to your unique business parameters before you take action.

If you’d like to learn more ways you can use the Internet to increase the visibility of your business and your brand, pick up a copy of my book 57 Secrets for Branding Yourself Online. For links to a variety of online markets where you can order the book, visit If you’d like to order an autographed copy, send an email to my assistant Paul Robinson at to find out if I have any left in stock.


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