by Carma Spence | Oct 22, 2018 | Mindset, Reviews
The back cover of Badass Women Give the Best Advice says that this book is like having a “heart-to-heart” with 200 of your BFFs. If this is the case, I think you might want to reconsider who your friends are. Book Stats Title: Badass Women Give the Best...
by Carma Spence | Oct 3, 2018 | Marketing & Selling, Reviews
There’s a new marketing paradigm in town called “brand intimacy.” It is a promising methodology that the authors describe and illustrate with case studies. But will it work for your business? [four_fifth] Specs Title: Brand Intimacy: A New Paradigm in...
by Carma Spence | Aug 29, 2018 | Entrepreneurship, Planning Your Business, Reviews, Taking Action
A truly functional business model is comprised of five parts. John Mullins and Randy Komisar describe these parts and how to develop them using case studies and accessible writing. They also describe a system for getting from your initial business plan to a Plan B (or...
by Carma Spence | Jul 26, 2018 | Planning Your Business, Reviews
For years, I’ve carried from home office to home office a typical paper trimmer. I love having one around, even though I don’t use it a lot. It comes in handy. However, it is big and bulky. Enter in Marigold’s 4-in-1 Rotary Paper Trimmer 12-inch,...
by Carma Spence | Jun 25, 2018 | Mindset, Reviews, Video, Weekday Wisdom
Weekday Wisdom, Episode 92 For the first time, I am doing a video book review! Why? Because Emily Ann Peterson’s book Bare Naked Bravery really impressed me. You’ll find my normal text-based review below, along with the video. Specs for Bare Naked Bravery...
by Carma Spence | Jun 1, 2018 | Marketing & Selling, Reviews
If you’re interested in learning how to incorporate experiential marketing into your marketing mix, you can’t go wrong with Shirra Smilansky’s Experiential Marketing. Specs for Experiential Marketing Title: Experiential Marketing: A practical guide to interactive...