Do you have a negative perception of marketing? As a business owner, it is critical that you turn that around, for without marketing you won’t have a business very long.

In this episode of The C.A.P. Podcast, I talk with Andrea Feinberg, Coaching Insight, LLC and author of 3 books, including the award-winning The Essential Coaching Book, about a way to look at marketing that makes it more appealing … and more effective. Topics discussed include:

• Why some business owners dislike or are afraid of marketing,
• How to overcome this negative perception,
• The difference between sales and marketing

And more.

To learn more about Andrea and her work, visit her website at www.morefreetimezone.com

Video Excerpts
Part 1

Part 2

Part 3