The CAP Podcast, Episode 8: Andrea Feinberg on Marketing

by | May 15, 2014 | C.A.P. Podcast, C.A.P. Podcast - Audio, Marketing & Selling, Video


Do you have a negative perception of marketing? As a business owner, it is critical that you turn that around, for without marketing you won’t have a business very long.

In this episode of The C.A.P. Podcast, I talk with Andrea Feinberg, Coaching Insight, LLC and author of 3 books, including the award-winning The Essential Coaching Book, about a way to look at marketing that makes it more appealing … and more effective. Topics discussed include:

  • Why some business owners dislike or are afraid of marketing,
  • How to overcome this negative perception,
  • The difference between sales and marketing

And more.

To learn more about Andrea and her work, visit her website at

Video Excerpts
Part 1

Part 2

Part 3


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