Branding Tips: Color Choice

by | Mar 28, 2011 | Marketing & Selling

color choiceColor choice can be an important part of your brand expression. Colors communicate emotion. There’s a reason why blue is associated with corporations and greens are associated with more natural businesses.

What colors will best express your brand? Here are some guidelines.

red Red – energy, strength, power, passion, love
pink Pink – romance, love, friendship, femininity
orange Orange – joy, enthusiasm, happiness, creativity, success, prestige
yellow Yellow – joy, happiness, intellect, energy, freshness
green Green – growth, harmony, freshness, fertility, safety, ambition
aqua Aqua – emotional healing, protection
olive Olive green – peace
blue Blue – trust, loyalty, wisdom, confidence, intelligence, faith
Light blue Light blue – health, healing, tranquility, understanding
Dark blue Dark blue – knowledge, power, integrity, seriousness
purple Purple – royalty, power, nobility, luxury, ambition, wealth, extravagance, dignity, independence, creativity, mystery, magic
Light purple Light purple – femininity, nostalgia, romance
white White – goodness, innocence, purity, safety, cleanliness
black Black – power, elegance, formality, mystery


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