Color choice can be an important part of your brand expression. Colors communicate emotion. There’s a reason why blue is associated with corporations and greens are associated with more natural businesses.

What colors will best express your brand? Here are some guidelines.

	Red – energy, strength, power, passion, love
	Pink – romance, love, friendship, femininity
	Orange – joy, enthusiasm, happiness, creativity, success, prestige
	Yellow – joy, happiness, intellect, energy, freshness
	Green – growth, harmony, freshness, fertility, safety, ambition
	Aqua – emotional healing, protection
	Olive green – peace
	Blue – trust, loyalty, wisdom, confidence, intelligence, faith
	Light blue – health, healing, tranquility, understanding
	Dark blue – knowledge, power, integrity, seriousness
	Purple – royalty, power, nobility, luxury, ambition, wealth, extravagance, dignity, independence, creativity, mystery, magic
	Light purple – femininity, nostalgia, romance
	White – goodness, innocence, purity, safety, cleanliness
	Black – power, elegance, formality, mystery