When people search the Internet for information, they are more than likely searching for a solution to a specific problem. Therefore, if your articles address this problem and offer a solution to it, they are more likely to be read them.
If the article addresses the problem in an informative and engaging way, the reader will be more likely to read the entire article and get to your resource box. If your resource box offers a way to gain more ways to solve the problem, then it is more likely that your links will be clicked.
So, a very effective way to implement article marketing is to offer solutions, in small 300 to 500 word chunks, to the burning problems of your target market.
There are several ways to discover those problems, the two easiest ways are to survey your list and to do keyword research. When doing the latter, you want to focus your article on key word phrases that have three or more words in them and/or have “how to” or “tips” included.