Article Marketing and Videos

by | Aug 6, 2010 | Marketing & Selling

article video
Once you’ve written an article, you’ll want to get as much mileage out of it as possible. Posting it, or slightly different versions of it, on several article directories is one way. But there are other ways, too.

One technique you can use to increase the leverage of your articles is to transform them into videos. There are automated software services that will do this for you, but I’ve never been happy with the robotic voiced videos these services churn out.

So I’ve taken to creating the videos on my own. I record my voice reading the article and then create a slide show to illustrate it. There are a few ways you can do this.

Presentation Software
You can create a slide show in PowerPoint or Keynote, animate it and export it as a video. You’ll have to check with your version of software to see if this is an option or not.

Screen Capture Software
If your presentation software won’t export to video, you can use screen capture software to record the presentation on your computer desktop.

Video Editing Software
You can create slides and use video editing software to merge your audio file and images into a video. I use iMovie on my Mac to do just that.

The paid version of Animoto will let you create longer videos and gives you a little more control over how long each slide shows than the free version. These videos can look really cool.

You can always pay a virtual assistant or video creation company to create these videos for you, as well. They may use one of the above options or something else all together. Of course, this is going to be your costliest option.

Translating your articles into video can greatly increase traffic when you host them on video sharing websites such as YouTube, Vimeo and Viddler.

Would you like some help with your article marketing? An Article Marketing Marathon may be just what you’re looking for! Put Carma Spence’s 20+ years writing experience to work for you! She’ll hold your hand — virtually, of course — and assist you with key word research, writing headlines and writing guidance. To see when the next Article Marketing Marathon will be held, visit


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