Why So Little Info on Marketing to Pleasure and Pain?

by | Sep 13, 2008 | Marketing & Selling

As I mentioned on the call with Adam Urbanski (call #4), when I did the research for this project, I found it very difficult to find information on how to market to pleasure vs. how to market to pain. These are key concepts in your marketing toolbox. So why is it so difficult to find information on the topic?

I’ve asked around and nobody seems to have an answer. It seems that marketing to pleasure and pain has become instinctual to most marketers so they don’t think about it much. They just know to do it. I guess that’s why I decided to devote two calls to different aspects of the topic. But even after two calls, there are still a lot of questions.

So, I did some more thorough research and found a few articles on the web I’d like to share with you. It was still hard, though. It took me a good 30 minutes just to find these:


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