What To Talk About

by | Aug 17, 2011 | Marketing & Selling

what to talk aboutIf you are going to use public speaking to promote your creative business, you’ll need to come up with topics to talk about. You’ll want to choose these topics wisely for these reasons:

  • You want the topic to be compelling,
    so that people will want to book you
  • You want the topic to be engaging,
    so that your audience responds well
  • You want the topic to be relevant to your business,
    so that it helps you achieve your promotional goals
  • You want the topic to be of interest to you,
    so you can present it repeatedly

Coming up with topics that meet all these criteria can be easy or a challenge, depending on your mindset and your business.

Your Public Speaking Mindset
When you are using public speaking to promote your business, you are trying to achieve two goals simultaneously: serving your audience’s needs so they will be inclined to serve yours. In other words, you want your audience to be so enthralled with your presentation that they want to do business with you. It’s kind of like being altruistic in a self-serving manner.

That said, I’ve found that if you focus on the first part … the altruistic, being of service part … the latter will come naturally. The right, most appropriate clients will be automatically drawn to your business.

So the public speaking mindset is always be of service to your audience.

Topic Relevance to Your Business
Once you come to the table with the right mindset, you need to select topics that will be related to your business enough to create that client influx, while still being of service.

For example, one of the things I do in my business is help people get self-published and develop information products. So, one of the presentations I have created is how to get your self-published book on Amazon. I provide useful, valuable information that the audience can take home and do by themselves … but many will want me to do it for them anyway. So, I’m being of service … they don’t have to become my client … but I attract the kinds of clients that want to be informed but still outsource the work.

I’m sure you can come up with a topic that is analogous for your creative business, as well. And, if need be, I can help you with that, too.
 


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