Video blogging can be really helpful for creative professionals who have something visual to share. This includes painters, photographers, entertainers, foodies and more.
To help drive traffic to your websites and social media pages, post videos on YouTube, your blog and Facebook. Since I started doing that for a couple of my projects, I’ve notices a spike in my traffic and people are “Liking” me on facebook and signing up on my lists.
What can you create videos of? Here are a few ideas:
Record your process:
Take videos of you doing what you do. If you’re a painter, take some footage of you at various parts of creating a particular painting and then edit the footage together to show how you create a wonderful work of art from a blank canvas. You can even take photographs of the painting at various stages and edit them into a montage slide show.
Share some of your expert creative knowledge about what you do. If you are a painter, you can do a “how-to” tip on a specific technique. If you’re a foodie, you can do a “how-to” tip on a cooking method. If you’re an entertainer, you can share tips on how to develop skills like yours. Have fun with this!
Record special achievements:
Were you included in a gallery showing? Record scenes from the event and share in your video. Did you do a live performance? Video the event and share scenes, numbers, etc. online. Did you cater a party? Record people enjoying your food and share that!
Interview people about their experience with your work and share those testimonials with online video.
Do you have a special place where you create? Give people a video tour of your space. This can be your studio, your kitchen or even special places that inspire your work.
There is so much you can do with video to promote your creative business. And video is rapidly becoming an influential source of traffic. So get going!