In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the fifth deadly mistake is:
Although are lots of ways that you can tank with web copy, the one I focus on in this video is view-ability. Online, when too much text is clumped together, people won’t read it.
Ways to you can have plenty of white space on your page include:
* Break up your paragraphs more often. Keep them to no more than 5 sentences long.
* Use bullet points.
* Use headers and sub-headers.
Want to know what all five deadly mistakes are? Grab a copy of my book, Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! at bookmarketingclub.com/homepagebook.