The Importance of Niching

by | Jul 14, 2011 | Marketing & Selling

niching is importantWhy niche? you might be asking. Don’t I want to sell to as many people as I can? Doesn’t everyone need what I have to offer?

That may be so … but not everyone wants what you have to offer. And people are more likely to buy what they want over what they need.

Also, when you have a clearly defined target niche, it is easier to market your wares. And, you’ll still sell to people outside that niche … I don’t know why that happens, I just know it does. 🙂

So, the benefits of niching are:

  • Easier to create marketing tools
  • Easier to write marketing copy
  • Easier to develop content for your blog and newsletter
  • You’ll sell more effectively
  • You’ll get better return on fund invested in advertising and marketing
  • You’ll get better return on time invested on promotional activities

Basically, you’ll make your business more effective and your business life easier!

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