“Your vocation is where your passion meets the world’s great hunger.”
~ Frederick Buechner

What this quote means to entrepreneurs:
It is said that when you follow your bliss, the money will follow. This is only partly true. The money only follows where your bliss intersects with the hunger of a target market. If your passion is, say, reading novels … where does that intersect with the need of a target market? If your target market is hungry for reviews of the books you like to read and you can write insightful reviews of those books — voila! You’ve found a way to monetize your passion.

When Frederick Buechner says “the world’s great hunger,” he’s not actually referring to the entire world. No one can feed the entire planet, nor should they necessarily aspire to. You were given gifts and talents so that you could serve a specific niche who hunger for the fruits of those gifts and talents.

In most cases, your passions in life are related to your gifts and talents. More often than not, you developed those skills because you were interested, engaged and passionate about the activities those skills were needed for.

Therefore, your vocation — your best career or business — lies in the intersection of your bliss, your skill set, and the needs of a specific target market.

As an entrepreneur, it is your duty … dare I say calling … to find that intersection so that you are happy, well-compensated and provide a needed and desired service for others.

Now It’s Your Turn:
Do you agree with my interpretation of today’s quote? Why or why not? Do you believe you can meet the needs of “the world’s hunger” … or just the hunger of a subsection of the world? Please share your thoughts, experiences and sage wisdom in a comment below.

[divider]