Twitter can be time consuming, but it can also be a useful tool in developing a fan base of avid readers. You just have to know the kinds of people who will read your book and figure out if they are Twitterers or not.
If they are, there are three ways you can market your writing and books with Twitter: as an author, as a book or as a character from your book.
This option can be used by fiction and non-fiction authors alike. Basically, your tweets share bits and pieces of your knowledge and experience. People who follow an author’s tweets do so because they read your books or are interested in what you have to say and may eventually read your books. Maintain a balance of 3 parts information to 1 part promotion.
This will most likely be a short-lived Twitter handle, built to create buzz about your forthcoming book and encourage sales during the initial promotional run. This is a good place to share bits and pieces of information from and about your book, as well announce events surrounding your book. People who follow book tweets are usually interested in possibly buying the book or have purchased it and want to engage with it further.
This can be a good strategy for fiction authors writing a series of books with the same character. This is a fun way to get people engaged with your character and therefore your book. This, of course, is a purely marketing ploy and people who follow character tweets know that. You can get away with a little more promotional content, but really this should be used to further develop the character’s personality in addition to what readers experience in your books.
Although these Twitter strategies can be time consuming, they don’t necessarily need to consume your time. As long as you have a plan of action and specific guidelines for the content type and frequency you want, you can hire a virtual assistant to manage your tweeting for you.
Thinking of self-publishing your book?
Want to make sure it gets on Amazon and the Kindle?
Then check out “How to Leverage Amazon.com to Attract New Clients.” In this audio course I show you how to create a lead-generating book and publish it using either Lulu.com or CreateSpace.com for physical books and Amazon Digital for the Kindle. You receive step-by-step guides that walk you through the process with ease!
Not sure if self-publishing is right for you?
Check out this free replay of a webinar I did with Daniel Hall: 19 Innovative Ways to Build Your Business With a Self Published Book.