How do you identify your creative niche? How do you describe your ideal buyers so that you can better reach them? For creative professionals, this can sometimes be a daunting task. But you can do it if you break it down into these two simple steps:
1) What commonalities do your current buyers have? Have you noticed a trend in age range, gender, income, hobbies or some other descriptive factor (or factors) in the buyers you are currently attracting? Are they finding you in a similar way, maybe? Write down as many common factors as you can find.
If you are just starting out and don’t have any buyers, you’re going to have to do some trial and error. Write down who you think might be most interested in your work and go from there. You can always tweak as you go.
2) Where do these people hang out? What is the typical way these people would use to find work like yours? You need to put yourself where they are. If that’s festivals, then go to festivals. If that’s in online forums, then hang out in online forums. If they read a certain magazine, then you need to appear in that magazine. Get the picture?
You see finding your creative niche isn’t that difficult, but it could take a bit of time to fine tune. Don’t let that daunt you. Take the time … even if you need to do it in baby steps.
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