In this second of two excerpts of the July 18, 2014 episode of The C.A.P. Podcast, I chat with Diedra Miller about two things you can do to more effectively engage your prospects and clients using email marketing.

Tip #3 is to create “magical” content that is conversational, relevant, and entertaining. She also recommends adding a clear call to action, as well as to make it easy for your readers to share your content on social media, as well as find and follow you in social media.

Tip #4 is to create an emotional connection. Tell stories that are engaging and illustrate your passion for what you do.

To listen to the full podcast, as well as find the link to Diedra’s free gift, go to bit.ly/cappodcast-20140718.