There are five mistakes I commonly see authors, speakers and coaches making with their website’s design. In a presentation I gave to Toastmasters District 1 Speakers Bureau in September of last year, I discussed what they were and how to avoid them.

The first mistake is lack of clarity:

You have to know what you want your home page to achieve in order to know if it is being effective.

• Do you have a target market you are trying to reach?
• Can they recognize themselves when they land on your home page?
• Does your home page have a clear purpose?
• And is it effectively achieving that purpose?

For more information about the five deadly mistakes, pick up a copy of my book Home Sweet Home Page: The Five Deadly Mistakes Authors, Speakers and Coaches Make with their Website’s Home Page and How to Fix them!

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