Choosing your business color palette

by | Apr 4, 2013 | Marketing & Selling

color palette
What colors best represent you brand? How do you choose them? There are many ways to do it and, in my opinion, how you choose them is less important than your consistent use of them over time and throughout your media.

I chose my current color palette with the help of a Feng Shui consultant. She told me I needed to use fire and earth colors. I had be using blues (water colors) because blue is my favorite color. But she said because I had a lot of water in my chart, those colors would actually dowse my success.

So, I switched to purples (fire colors) and greens (earth colors) and have seen improvements in my business. Could be coincidence, but what the hey?

my color palette
Another color choice you’ll need to make is how many colors you will have in your master palette. Typical palettes include two, three or four colors. I use a three-color palette — two shades of purple and one shade of green.

When using more than two colors, be sure to use both warm (yellow undertones) and cool (blue undertones) colors. Too much of either throws off the balance and can subconsciously repel clients. I use a warm green to balance the cooler purples. And one of my purples edges toward the warm.

57 Secrets for Branding Yourself Online
If you enjoyed this tip, you’ll want to check out my new book, 57 Secrets for Branding Yourself Online, now available in paperback and e-book versions from Logical Expressions at both Amazon and Barnes & Noble. Inside you’ll find more tips just like this one. Each one helps you leverage the power of the Internet to communicate your brand message to your target audience. For more information, visit my book page at


Submit a Comment

Your email address will not be published. Required fields are marked *

Recent Posts

Buy Me a Coffee

Pin It on Pinterest

Share This
Skip to content
Verified by ExactMetrics