The 7-step sales process

by | Oct 6, 2014 | C.A.P. Podcast, C.A.P. Podcast - Video, Marketing & Selling, Video

Jenny K. Campbell on The C.A.P. Podcast
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In this third and final excerpt of the August 21, 2014 episode of The C.A.P. Podcast, Jenny K. Campbell shares the seven steps of the sales process.

Tip #3 is to ask questions. You ask questions to uncover the needs of your potential customer. You also use questions to close the sale and overcome objections.

Jenny also discusses, in detail, what each of the seven steps represented by the acronym LATISCO are:

L – Leads
A – Appointment
T – Trust and rapport
I – Identify your customer’s needs
S – Share the benefits
C – Close
O – Overcome objections

To listen to the full podcast, and for show notes, go to

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I would LOVE to answer your questions on future episodes of The C.A.P. Podcast! Do you have a question about overcoming money blocks, online marketing, public speaking or mindset/universal laws? Do you struggle with integrating creativity, authenticity or even profitability into your business? Send your questions to Paul Robinson at with the subject line: “CAP Podcast question.”

Would you like to be a guest on The C.A.P. Podcast? Learn more here.


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