In Zen Buddhism, there is a noble path that helps followers achieve peace in their current lives:

• Right View
• Right Thought
• Right Speech
• Right Action
• Right Livelihood
• Right Effort
• Right Mindfulness
• Right Contemplation

Using these steps in the path for inspiration, I’ve created a series of quick posts that applies them to marketing … marketing zen for 2010.

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The right speech in marketing zen is the combination of words that gets your ideal customers to take the right action … the action you wanted them to take. Copywriting is the key right speech in marketing and there are many paths you can take when applying it. Again, like I stated in last week’s post, your ideal customer will help you determine which words are the right words.

Remember, what prompts one person to buy will cause another to pass your offer up. And that’s O.K. … as long as the people who are buying are the people you were meaning to serve.

Know your audience like you know yourself — maybe even better than that — and you will choose the right speech. When your words resonate with your ideal audience, they will be moved to right action … they will

• Opt in to your list,
• Buy your product,
• Hire your service,
• Share your offer with others

Whatever action you chose those words to inspire. So choose your words wisely and inspire “right action” in your ideal customer so you can continue the noble path of marketing zen.