The fourth deadly mistake of home page design is not having a compelling opt-in incentive. People just aren’t going to opt into your list unless you give them a very good reason to do so. So make them an offer they can’t refuse. Give them a compelling reason to give you their name and email address.
To come up with your ideal opt-in bonus, ask yourself these questions:
Who is your ideal client?
You need to have a clear, focused idea of who you want to attract to your list before you can know what to use to attract them.
What is your ideal client’s one big question concerning your topic of expertise?
The bigger the question, the more compelling your answer to it will be for your target market.
What is the best way to answer this question?
Your opt-in bonus can be written, spoken or even a combination in the form of a video. Which would be the most attractive? Which makes the most sense it providing the answer?
Once you have these three questions answered, your opt-in bonus practically creates itself!
Do you serve more that one niche or market? Then you’ll need to create opt-in bonuses uniquely compelling to each one … and offer then on different landing pages.
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