Writing a Great Resource Box

by | Mar 17, 2010 | Marketing & Selling

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What is the purpose of a resource box? There are really only two that matter:

  • Establish your expertise
  • Drive traffic to your website.

That said, the first one really is of no consequence, and yet this is what most inexperienced article marketers do. They use this valuable virtual real estate to talk about their background and expertise.

The thing you need to know is that articles in article directories are not like articles in a magazine or newspaper. Your bio will not help you accomplish anything … so don’t waste your resource box on too much “this is me” copy.

The most important thing your resource box can do is drive traffic to your website. In fact, for most article directories, this is the only place you can include a link back to your site, so use it wisely.

Here are some tips to make your resource box be the best it can be.

1. Transition from the article into your resource box.
Most article directories place the resource box directly after the article with no breaks. So, if you play your cards right, you can “fool” the reader into believing the article is still going on. To do this, you start your resource box with a transitional sentence that leads them from the last paragraph of your article to the content of your resource box.

Common transitions include:

  • If you liked what you read so far …
  • [What I just talked about] is only one of X mistakes/tips/etc. …
  • Finally, if you want to learn more …

2. Make them an offer they can’t refuse.
Entice readers to click on your link by offering them something valuable in exchange. This will be your opt-in bonus. The bonus should be related to the article and have a compelling title. Then send them to your squeeze page.

3. Improve SEO with both a text and URL link.
Make one of the key word phrases in your resource box link to your squeeze page or website. Then be sure to mention the URL in full, as well, just in case your article is re-printed somewhere that won’t accept text links.

For an example of a good resource box, take a look at the one I’ve put below (and have been using at the end of all my posts this month.) It uses many of the techniques I just wrote about.
 


Would you like some help with your article marketing? An Article Marketing Marathon may be just what you’re looking for! I’ll hold your hand — virtually, of course — and assist you with key word research, writing headlines and writing guidance. To see when the next Article Marketing Marathon will be held, visit www.dragonwyze.com/ammarathon.

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