Why Create an Info Product?

by | Jan 7, 2010 | Creating Products

One of the questions I get asked is “How do I write or video an information product and sell it.” That’s a big question. So I’m dedicating this month’s content to providing an answer. But first, so that everyone’s on the same footing, I want to make sure you know why you should have an information product in the first place.

The child actor turned radical feminist, Robin Morgan once said, “Knowledge is power. Information is power. The secreting or hoarding of knowledge or information may be an act of tyranny camouflaged as humility.”

The acquiring, packaging, and selling of information is a time-honored tradition. Once only available to the wealthy and well-educated, it is now available to everyone. And everyone is looking to acquire more of it.

For example: Why are you reading this blog post?

To gain more information about information products!

People are rushing to the Internet to get information … and they are willing to pay for it if it is delivered in a package that is easy to consume, useful, and regards the topic that they are most hungry for.

If your business is based on your experience and expertise, then an information product is an ideal product to add to your marketing funnel. And the beauty of creating an information product is you create it once but get paid for it again and again.

And there is no limit to the number of ways you can deliver this information:

  • ebooks
  • audio downloads
  • special reports
  • white papers
  • membership sites
  • audio CDs
  • online video
  • DVDs

the list goes on and on.

An information product can accomplish many things for your business:

  • Create a revenue stream
  • Create a legacy
  • Develop your reputation as an expert

Do you need any more reasons to create an information product? Or do you want to be a tyrant cloaked in humility?


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