So you’ve decided to use public speaking to help promote your creative business. Where should you speak?
The obvious answer is wherever your potential clients are likely to be. But how do you find those places?
Step One: Identify your ideal clients
First you have to know who your ideal clients are, then you can discover where they are most likely to hang out. I’ve discussed this step before, so I won’t go into it here:
Step Two: Determine where members of your target market might congregate and listen to a presentation
There are lots of organizations that offer guest speakers to their membership. The question is, do members of your target market attend these functions. Answering this question will be easy for some target markets and not so much for others. You’ll have to do your homework. Luckily, most associations and organizations know their membership pretty well and are willing to share this information if it will help them book more appropriate speakers. Some places you might look into include:
- Meet-Up groups
- Lyon’s clubs
- Chambers of Commerce
- Hobby-based clubs
- Associations and other membership organizations
Step Three: Get yourself booked!
Find out who books the speakers for the venue you have your eye on. Find out what they are looking for in a speaker. Then provide them with that information and get yourself a speaking gig in front of groups of your ideal clients!
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