Video blogging is just another form of blogging, using video as the primary content instead of text. This form of blogging is a more sophisticated way of communicating over the Web, and does require that you have some basic knowledge, skills and technology to implement, but it can be a very worthwhile effort for your business.
One thing you should keep in mind: a video blog requires more disk space and a faster server than your ordinary text blog … unless, of course, you host all your videos on a video hosting website such as YouTube … which could actually bring you more traffic.
Video blogging for business can help you sell your products and services better by actually showing you and your products in action to prospects. Are you a speaker? Share video snippets of your presentations. Are you a coach? Share short bits of coaching wisdom. Are you an author? Share videos of you reading part of your book or explaining your work in further detail. Have you just created an info-product? Show parts of it in action. You can share client case studies and testimonials on your video blog, as well.
People like to see what they are going to buy before they buy it. A video blog allows you to show off your products and services in a way that plain text and static images can never convey. Think of your videos as mini infomercials and short educational programs.
Another benefit of video is how it plays to our basic mammalian instincts. Movement naturally catches the eye. It is more engaging and therefore is likely to make your website more compelling and “sticky.”
Using most modern computer equipment, you can start a video blog right from your own home. All you need is a web camera, microphone, good lighting and some video-editing software. (By the way, if you have a newer Mac, all this comes with your computer’s standard issue!)
Don’t have a webcam? No worries. You can purchase a simple digital video camera for around $150. If you already have a digital camera, you might already be able to take video images with it, too.
Of course, if you want more professional videos, you should invest in a good video recorder or webcam. The higher the resolution your equipment offers, the better the output. But for most purposes, simple “ugly” videos work quite well for solo-entrepreneur businesses.
As far as lighting is concerned, the brighter the area, the crisper the images will be. You’ll want bright light when you are taping. Natural light is good. So is “natural white” fluorescent lighting.
Next up, you’ll need a microphone so you can record your voice. And, some form of video editing software so you can put some nice final touches on your video, as well as edit out any bloopers! You can also use this software to add background music, insert still images and even add some fancy transition effects.
Of course, there are some technical issues you need to be aware of before staring on your video blogging journey. Because video files are rather large, they require a lot of processing power and slow down your computer as you work on it. Also, once uploaded to your website, it may slow down how well your web pages upload, thus potentially cutting out a segment of your market.
But don’t let these pitfalls stop you. If you know your target audience well enough, you’ll be able to make an educated decision on whether video blogging will be embraced by your clients and prospects or not.