Top Six Reasons Solo-Entrepreneurs Should Blog for Business

by | May 18, 2009 | Marketing & Selling

O.K. O.K. By now you should know I’m really big on blogs. And maybe you even know the reason why. But just in case you’re not privy to that intel, I’m going to lay it all out on the virtual table for you. Here are the top six reasons why I believe all authors, speakers, coaches and solo-entrepreneurs should have a blog.

1. Build Your Brand as an Expert
A blog gives you the opportunity to position yourself as a thought leader. It lets you showcase your knowledge, your expertise thus demonstrating your authority on your topic. In addition, it gives your brand a personality. Your readers will get to know you through your posts. What you write about in your blog becomes a window into your business’ soul … and fosters the “know, like and trust” factor needed to build loyal customers and clients.

2. Build Customer/Client Relationships
As I just mentioned, blogs are a great way to let your target audience members get to know you. And they can be used to get to know your target audience better, as well. The commenting feature allows for feedback on your posts, and you can respond to those comments, joining in on the conversation. Remember, your blog readers are most likely to be your best clients and customers and a blog keeps the lines of communication open in both directions. This openness, in turn, fosters loyalty which can lead to more referrals.

Here’s a tip: Once in awhile, feature a post about one of your best customers. This will solidify their relationship with you. It will also create a desire in your readers to become one of those featured, which leads to a more loyal fan base.

3. Grow Traffic Organically
What can I say? Search engines love blogs. Their spiders feed on fresh content, a special feature of blogs. And, there are search engines that only search for blogs. If you don’t have one, you’re missing out on a potential traffic source.

Another source of traffic and back links? Other websites. There is something about linking to blogs and blog posts that website owners feel compelled to do. And, once a person visits your blog and likes what they see, they are more likely to return to see what new and even subscribe to your RSS feed and/or newsletter.

4. Incubate Your Next Offering
A blog is a great venue for testing and fleshing out the concepts for your next product or service. It gives you a way to “throw things at the wall and see what sticks.” Try posting about an idea you have and see if it generated interest. Does the post get ping backs, comments or links? What do these things tell you about the temperature of your idea? Hot? Or Cold? Possibly warm and need of some tweaks?

5. Foster Rapport with Reporters
Depending on what you blog about, your blog could engender a following in the media. Don’t be surprised if you get an email or call from a reporter who wants to interview you because of something you wrote about in your blog.

6. Take Control of Your Website
With a blog, you don’t need to depend on a webmaster to update your website. You can do it yourself … within minutes. And, if you so desire, you can set up your blog is less than 30 minutes, even change the look and feel of it all by yourself. Now that is power!

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