Now that you’ve done some planning for your business, determining the projects you want to work on and the niche you will be serving, let’s take a look at your website. Is it in alignment with your goals for 2009? When was the last time you gave it a little freshening up?
If it’s been more than 3 years since your last website makeover, you should seriously consider re-vamping your website. Here are some things you should take a look at:
1. What is the purpose of your website?
Is it currently serving that purpose? There are lots of reasons to have a website, in fact many business owners have different websites to serve these different purposes. So, why do you have a website? Once you know that answer, make sure your website serves that why.
2. Is your website easy to navigate?
If your website has a single call to action — as a sales letter would — is that action clear? If your website has several sections for visitors to navigate, is it clear what those sections are and how to get there?
3. Does your website support your sales process?
You do know your sales process, right? Does your website support it, helping visitors move down the path you have created for them? When someone buys or opts into your list, you need to have EVERY page laid out for them, so that it is simple, and easy to follow.
4. Are you tracking your web statistics?
There are so many free ways to do this, you really have no excuse for not knowing how visitors are browsing around your site.
Here are a couple of checklists that can help you evaluate the effectiveness of your website.
|Web Copy Checklist