The Article Marketing to Sales Process

by | Mar 19, 2010 | Marketing & Selling

article sales process
One of the things you can use article marketing for is to fill your sales funnel with ready or nearly ready to buy prospects. So, how do you do this?

Step 1: Have a product to sell.
This can be a product of your own or an affiliate product.

Step 2: Research hot key word phrases related to this product.
You are looking for key word phrases that would be used by a person who is looking to buy. These phrases often have “how to,” “tips” or “review” in them.

Step 3: Create a compelling opt-in bonus that is related to the product and makes use of one of the key word phrases.
In the process I’m outlining, your article doesn’t direct the reader to a sale, but an opt-in bonus. Doing it this way builds your niche-specific lists, as well as good will with your prospects.

Step 4: Create a squeeze page for the opt-in bonus.
This will be the landing page you send people to in your resource box. Make it clear what benefits the prospect will gain in exchange for giving you their name and email address.

Step 5: Write articles based on your key word research and put a link to your squeeze page in the resource box.
Basically, your articles will be pre-selling folks on your product. However, they can not be promotional … they should offer valid, useful information that is related to your product and opt-in bonus. But, this information should not be the whole story … they’ll need to download your opt-in bonus or buy your product to get the full story.

Step 6: Promote your products to your new list.
Now that these prospects have opted into your list to get the bonus, you can now continue to provide them with value information and market your products and service to them.

For more information on this process, check out these previous articles I’ve written on the subject:


Would you like some help with your article marketing? An Article Marketing Marathon may be just what you’re looking for! I’ll hold your hand — virtually, of course — and assist you with key word research, writing headlines and writing guidance. To see when the next Article Marketing Marathon will be held, visit


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