Are Features All that Matter?

Like so many other marketers, Seth Godin, author of such marketing must reads as Tribes: We Need You to Lead Us,Meatball Sundae: Is Your Marketing out of Sync?and All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World,has taken some space...

Story Telling: The Key to a Great Speech

Since the first artist painted tales of great hunts on the walls of caves some 100,000 years ago, probably even before that, humans have been communicating morals, lessons and more through stories. We’re just hard-wired to communicate in story form. That’s why the...
5 Ways to Use Your Blog

5 Ways to Use Your Blog

We all know that blogs have emerged as powerful marketing tools, especially for the solo entrepreneur. This is, in part, because blogs fare so well in search engine results. This fact alone has led to the evolution of many marketing tactics using the blogging platform...

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