State the Benefits and Advantages

State the Benefits and Advantages

Part Four of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing This is the forth post in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I’ve posted to...
Ask for Client Love — Ask for Referrals

Ask for Client Love — Ask for Referrals

Referrals are golden. And when you are a service professional, referrals can mean the difference between thriving and dog paddling. About a year ago I went to a workshop given by David Frey on how to get more referral business. The presentation was pretty much a big...
What Makes You So Special?

What Makes You So Special?

One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits. Basically, if you identify who your ideal clients are — the clients you absolutely love...
Benefits vs. Features

Benefits vs. Features

Probably one of the toughest things you’ll learn in business is discerning the difference between benefits and features. And this knowledge can make or break your business … because people buy benefits, not features. So if you’re pushing the features...

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