In this excerpt from the second episode of The C.A.P. Podcast, guest Bob Baker, a full-time author for 10 years, talks about the difference between action steps and goals … something many authors sometimes get confused about … as well as the key to turbo-charging your actions and goals.

 
Bob talked about the mission statement … why you have these goals and are taking these action steps … and why it can take your business, goals and actions to a higher level. He says that a mission statement turbo-charges your goals and actions because it defines your big why.

Mission statements follow a basic formula of who do you help and how do you help them. Here are a couple of examples:

• Bob’s Mission: To inspire and empower musicians, writers, and creative entrepreneurs to make a living and make a difference in the world.
• Carma’s Mission: To empower entrepreneurial women authors and writers to build a creative, authentic and profitable business based on their core talents and passions.

A mission statement is a broader vision for your business and is bigger than just you and your bottom line. A mission statement expresses the mark you want to make in the world.

To listen to the full podcast on the PRW Network, go to bit.ly/spence-20140221.

Would you like help with creating your mission, goals and action steps? Check out my Plan Your Business Vision programs:

• Plan Your Business Vision for 2014 Virtual Workshop
• Plan Your Business Vision Home Study Programs
• Plan Your Business Vision Group Program

I would LOVE to answer your questions on future episodes of The C.A.P. Podcast! Do you have a question about online marketing, public speaking or universal laws? Do you struggle with integrating creativity, authenticity or even profitability into your author business? Send your questions to Paul Robinson at pa***@********ze.com with the subject line, “CAP Podcast question.”

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