This month’s theme is “Creating Business Partnerships.” Throughout January, my posts will be exploring the many ways that we create partnerships within our businesses and how to leverage them to grow our business.
“The most important single central fact about a free market is that no exchange takes place unless both parties benefit.”
~ Milton Friedman
This may come as a surprise to you, but did you know that your clients and students are your business partners?
Think of it this way: Do you have a vested interest in the success of your clients and students?
Of course you do! You want them to succeed because that’s why you do what you do. You want them to succeed because then they’ll refer business to you. You want them to succeed because then they’ll give you great testimonials that will empower you to help even more people.
Now let me ask you this: Do your clients and students have a vested interest in the success of your business?
This question might be a little trickier to answer, but, at least on some level, they do. Your clients and students want you to succeed because then you’re in a better position to help them succeed. Your clients and students want you to succeed so they can feel good about telling other people about you. They want you to succeed so they feel that they invested their time and money in your business wisely.
Therefore, since there is mutual vested interest and benefit in the relationship you have with your clients and students, you can consider them limited business partners.
And, because you can think of them as business partners, you can develop better products, services and educational opportunities for them to develop that partnership further.