Story Telling: The Key to a Great Speech

by | Nov 29, 2010 | Marketing & Selling

story telling
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
Since the first artist painted tales of great hunts on the walls of caves some 100,000 years ago, probably even before that, humans have been communicating morals, lessons and more through stories.

We’re just hard-wired to communicate in story form.

That’s why the best orators tell stories to bring home their points. Aesop had his fables. Religious leaders have their parables. And speakers have their anecdotes.

If you want people to remember what you have to say, you must say it in the form of a story.

It doesn’t have to start once upon a time and it doesn’t have to follow some mythological structure. Your stories just need to have a beginning, a middle and an end.

Some people will talk about something they saw at the grocery store to illustrate a point. Others will tell of a incident from their childhood. It doesn’t really matter what the story is per se, as long as it engages the audience and supports a point or two in your presentation.

Let me repeat that last part. Your story must support a point in your presentation. Do not tell stories just to tell stories … this just distracts from your message and can leave your audience confused.

There is a lot of advice about storytelling out there, but the video below, featuring Scott Simon of NPR, provides some very good points that are specifically geared toward the spoken word. I hope you enjoy it!


  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
What is your biggest challenge around giving presentations?
Join the conversation on Facebook or ask your question in the reply box below! If you’re feeling really creative, you can send me a voice mail or post a video with your question. I’ll post answers to your questions on the Public Speaking Super Powers blog. And, if you like, I’ll give you credit to! For more information on how to ask your public speaking questions, watch this video.

“If Public Speakers Were Superheroes,
What Would Their Super Powers Be?”

And Could YOU Develop Those Powers Too?

Carma’s new book, Public Speaking Super Powers, will show you the essential skills you need to successfully use public speaking in your life, work and business, and how to develop them. Culled from personal experience and the wisdom of more than 80 business owners and professional speakers, the information in this book will inspire you to unleash your inner public speaking superhero.

Pop on by to pre-order your copy now and sign up to receive updates, tips for better speaking and more.


Submit a Comment

Your email address will not be published. Required fields are marked *

Recent Posts

Buy Me a Coffee

Pin It on Pinterest

Skip to content
Verified by ExactMetrics