Staff as Business Partners

by | Jan 12, 2011 | Planning Your Business

staff biz partners
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This month’s theme is “Creating Business Partnerships.” Throughout January, my posts will be exploring the many ways that we create partnerships within our businesses and how to leverage them to grow our business.

“If you treat staff as your equal, they’ll roll their sleeves up to get the job done.”
~ John Ilhan

Do you have staff in your business? They can be folks who work for you onsite or virtually, it doesn’t matter. Would you like to know how to get the best, most enthusiastic work out of your staff?

Make them a partner in your business.

Now I don’t mean you have to make them official partners with contracts. What I’m talking about here is give them a reason to have a vested interest in the success of your business. And there are two primary ways you can accomplish this: financially and emotionally.

Financial Incentives
Many companies give their employees a bonus when certain profit goals are met. This is very common in sales, but I’ve seen it done in other areas of a company, as well. Basically, you give your staff a “piece of the action.”

Financial incentives … creating a business partnership with your staff through monetary means … works very well with those employees who are financially motivated.

But it won’t work for all employees. In fact, back when I was employee I didn’t give a rat’s ass about financial bonuses. They were nice, but they didn’t motivate me to do better. What I needed to create a partnership with the company I worked for was an emotional incentive.

Emotional Incentives
When you reward your staff for a job well done with emotional incentives, you help them feel like they are a part of the success of your company. This means using positive reinforcement when they’ve done their job well. It means celebrating the successes in your business on a more subjective level.

It’s hard to define how to do this … each staff member is going to desire and feel motivated by a different kind of emotional incentive. Emotional incentives can include:

  • A better job title,
  • Recognition of special days,
  • Recognition of a job well done,
  • Listening to their opinion … and sometimes even following their advice.

Sometimes it is the little things that create a strong business partnership with your staff than the big things. But having both can help you create a better, more motivated staff that helps you grow your business.


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