About a month ago I got a direct mail piece in the mail box that promoted Anthony Morrison’s “Secrets of a Self-Made Internet Millionaire” presentation here in the Phoenix area. You could go to lunch or dinner sessions in either Scottsdale or Phoenix. It looked like the presentation would provide some decent information about affiliate marketing, something I’ve been trying to convince my husband to get into so he can support himself once I leave for Los Angeles.
Anyway, we went last night and I have to say I was very much disappointed, which is what is prompting me to blog about it. I’m sure some of you will get a similar pitch in your mail box and feel that you should make your decision to go based on real information, not the hype.
Here’s the scoop:
This is what was promised:
At my free lunch or dinner Conference, you’ll discover …
- How you can generate income online, and never sell anything to anyone!
- How and why technical experience doesn’t matter!
- How we do all the hard work so you don’t have to.
- How to use the power of social networking to reach thousands — maybe millions — of buyers at virtually no cost.
- How to build a profitable online business with no inventory, no staff and no headaches.
- How easy it is to run this system. And we’ll show you how you can do it from home, Paris, London, Rome, or Hawaii. You can run this from anywhere!
O.K. I knew going in that they were going to try to sell me something. But I’m used to pitch fests like this also providing real, useful content that you can take away even if you don’t buy.
The only content provided at this event was … your mindset is what makes you successful and the basic definition of affiliate marketing. Alas, I knew those two things going in. And those two things weren’t the content promised.
Let me go over each point individually.
“How you can generate income online, and never sell anything to anyone!“
This is not true. When you promote someone else’s product through affiliate marketing, you are, however indirectly, selling something. Yes, there are affiliate programs that will pay you for leads only … paying you whether or not a sale is made … but this point was misleading.
“How and why technical experience doesn’t matter!”
This they did deliver … buy access to their spiffy software package ($1,995) and you don’t need any technical experience! Ta da!
“How we do all the hard work so you don’t have to.”
The software package is robust and so, yes they delivered on this promise.
“How to use the power of social networking to reach thousands — maybe millions — of buyers at virtually no cost.“
Not even close. All they did is show you that their software will automate tweets and facebook status updates. This point, however interesting, does not show me how to use anything, nor why I should care.
“How to build a profitable online business with no inventory, no staff and no headaches.”
Again … no how was provided other than, yep, you guessed it, buy our software and ta da! you’ve built a profitable online business with no inventory, staff or headaches
“How easy it is to run this system. And we’ll show you how you can do it from home, Paris, London, Rome, or Hawaii. You can run this from anywhere!”
Yes, they demonstrated the software. Yes, it is easy to use. And, yes, because it is Internet based, you can access it from anywhere that you can access the Internet.
O.K. So my husband and I sat through two hours of being sold on this spiffy new affiliate marketing software program. We were told Anthony’s story. We were introduced to his brother via a pre-recorded video.
But did I walkaway with any new information?
And, to add insult to injury, there promised “dinner” was a pre-packaced picnic lunch consisting of
- 1 sandwich
- 1 apple
- 1 package containing 2 cookies
- 1 bag of kettle cooked potato chips
- 1 set of mustard, mayo and ketchup packets
And I had to wait two hours to get that. The event started at 6pm (my dinner time). My stomach growled for two hours while I listened this guy sell us software and tell us that if we didn’t buy, we were losers. In fact, we were told that if we were to use the “excuse” of not having the money … it was just an excuse.
I know that’s a marketing tactic. But, I’m sorry, there are people in the Valley that actually don’t have $1,995 in their back account, credit card etc. Sometimes “I don’t have the funds” really does mean “I don’t have the funds.” Don’t make them feel like losers. Erg.
I want my two hours back.
That said, the offer does look decent and is most likely worth the price they’re asking. But don’t bullshit me into coming to your event. Tell me the truth up front and I’ll be much more likely to be open to your pitch.