One way creative professionals can use their blogs is to distribute samples of their work. Here are some ideas:
Post images of your creations with recipes. You can either post recipes for your more basic dishes … ones that can be found elsewhere … or your more difficult recipes … ones readers would rather have you do that try out themselves. Either way, you build rapport with your readers and get them thinking of your food offerings.
Artists, Crafters and Other Artisans
Take pictures of your work and post them on your blog. Use the alt tag, as I discussed in my last post, to help people find your work. In addition to the image, explain a bit about it: what inspired it? how was it created? etc.
Writers, Authors and Poets
A blog is a great way to give out sample snippets and chapters of your work. You can also use it to serialize it, as well. If you use a membership program to turn your blog into a membership site, you can even post entire pieces of your work, but only make a small portion of it visible to those who haven’t paid to see the whole thing.
Singers, Dancers and Other Entertainers
Post video clips of your performances. Include along with the video some information about what they are viewing. When did it happen? Who was the audience? What was the purpose? Did you have any special inspiration in choosing that particular clip?
Thinking of self-publishing your book?
Want to make sure it gets on Amazon and the Kindle?
Then check out “How to Leverage Amazon.com to Attract New Clients.” In this audio course I show you how to create a lead-generating book and publish it using either Lulu.com or CreateSpace.com for physical books and Amazon Digital for the Kindle. You receive step-by-step guides that walk you through the process with ease!
Not sure if self-publishing is right for you?
Check out this free replay of a webinar I did with Daniel Hall: 19 Innovative Ways to Build Your Business With a Self Published Book.