Relationship Marketing and Your Virtual Tea Party

by | Jul 24, 2009 | Building Relationships, Marketing & Selling

“There is no trouble so great or grave that cannot be much diminished by a nice cup of tea.” ~ Bernard-Paul Heroux

To engage in relationship marketing, you must have clients with which to build the relationship. In business terms, you need a list.

But how do you create this list? Well, you put up and opt-in box and you invite them in for tea!

Not literally, of course. Figuratively.

You offer your website visitors something they will want in exchange for their email address and name. And, regardless of what your business provides and who your prospects are, there is a “nice cup of tea” that will diminish their challenges, be they great or grave.

This “nice cup of tea” is your opt-in bonus.

“Each cup of tea represents an imaginary voyage.”
~ Catherine Douzel

Now in developing your opt-in bonus you’ll need to set out on a voyage of discovery … you’ll need to find out what thing, be it an report, an e-course, an audio program, that you can offer that will entice them to give you their name and email address.

You need to find out what keeps them up at night. What gets them jazzed and barely able to sit still? What do they want, desire, perhaps even lust after?

Then you bottle it up in an opt-in bonus and offer it up on your website.

“A Proper Tea is much nicer than a Very Nearly Tea, which is one you forget about afterwards.”
~ A.A. Milne

Keep in mind, however, that your opt-in bonus can’t be frivolous. It must provide value. In fact, if it can offer so much value that they spread the word about it, so much the better.

Trust me. You don’t want your opt-in bonus to be like a “Very Nearly Tea.”

“Tea to the English is really a picnic indoors.”
~ Alice Walker

Once you’ve acquired your visitors’ name and email address you can start in earnest your relationship marketing. Provide the people on your list a good balance of useful content and offers and your business will prosper.

Further Resources
I did an audio interview where I explained some tips on creating an ideal opt-in bonus. You can get your copy of it free here.



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