The Product Creation Hero’s Journey, An Introduction

by | Jan 9, 2018 | Creating Products, Mindset, Planning Your Business, Self Discovey, Video, Weekday Wisdom

In Episode 5 of Weekday Wisdom, today I talk about product creation.

Weekday Wisdom with Carma Spence Episode 5
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Early this morning I was interviewed as an expert in product creation for someone’s membership site. In preparation for this video, I created an opt-in incentive called Diversify Your Income Creating Information Products: A Checklist for Creating Products for Your Online Business That Grow Your List, Nurture Your Fans, and Create Financial Freedom.

The whole idea behind this free downloadable gift is that you want to have multiple income streams. And one really excellent way of having an income stream is with information products. There are so many different kinds of information products that you can create: Kindle books, physical books, PDF downloads, online courses, membership sites, videos, etc. In this particular opt-in I talk about the Product Creation Hero’s Journey.

In this post (and video), I provide an overview of this Journey, because I think a lot of people are daunted by creating products. They get stopped by Mind Goblins such as, “I don’t know enough,” “I’m not good enough,” or “No one will buy it.”

Here’s the bottom line: Sometimes you just have to build it and then market the heck out of it so people will come.

An Overview of the Product Creation Hero’s Journey

The Product Creation Hero's Journey diagram
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Phase 1: The Call

Here’s where you’re called to your adventure in product creation. That means you get the idea in your head that you should create a product. You start generating ideas for what your product could be. Basically, you’ve got this kind of information and you are figuring how to deliver it to this particular audience. You figure out the best way to deliver that information.

Phase 2: Accepting the Call

Many people get the idea for a product and stop there. They don’t take the time to actually develop their idea into a more coherent concept. However, when you Accept the Call, you start developing your idea. You get into the nuts and bolts of what this product is going to entail. Is it going to have modules? Is it going to have chapters? Is it going to be a book? An e-Book? A hardback? A paperback? An online course? You get into the specifics.

Phase 3: The Quest

Once you’ve created your outline for what your product is going to be, you enter The Quest. In other words, the product development phase. This is where you are actually developing your product. If you’re writing a book, you’re writing your book. If you’re creating an online course, you’re shooting your videos and creating your worksheets. If you’re doing a webinar, you’re creating your PowerPoint slides and your script. This is where you’re putting together the information in a format that you’re going eventually deliver.

Phase 4: The Golden Fleece.

This is where your product is created. It is a beautiful thing to behold. And there is much rejoicing. The problem is, most people stop here. But that’s not the end of the journey.

Phase 5: The Journey Home.

This is where you market and you sell your product.

Understand this: If you build it, they’re not going to come if you don’t market it. That said, on occasion, sometimes they do. My very first cookbook Bonkers for Bundt Cakes, is an example. When I published it, I paid $99 for the ISBN number and to self-publish it through I did market it a little bit. However, I was really new to online marketing and I didn’t really know what I was doing. Regardless, I was able to make that money back within about six months.

Since then I’ve barely marketed it and that book sells every single month. Why? Because it’s about Bundt cakes and it turns out Bundt cakes are really popular. So, if you get it on the right niche, you may not have to market as much. But if I really wanted to make more than $2 a month, I would be marketing that book.

In Review

  1. The Call, you get the idea.
  2. Accepting the Call, you develop that idea.
  3. The Quest, you create that idea and make it manifest in the real world.
  4. The Golden Fleece, your product is done!
  5. The Journey Home, you market it and sell it.

Diversify Your Income Creating Information Products by Carma Spence
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Now if you want to go deeper into The Product Creation Hero’s Journey and learn about creating products, go to and check out my new opt-in. I includes about 15 pages of actual content, part of which, is a checklist saying these are the things you need to think about when you create a product.

Final Thoughts

I know there’s a product inside you. Everyone who has any sort of entrepreneurial leaning whatsoever has at least one, if not many, products inside them. So, if you’re not creating products, I ask you, “Why? Why are you stopping yourself?”

Don’t box yourself in.
Spread your wings and fly.
You are capable of more than you know.

Please post a comment below
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If you like this post, comment below. If you have questions about the content in this post or something I could talk about in a future video, comment below. You can comment on YouTube. You can comment on Facebook. You can comment on my blog. I don’t care where you comment or ask me questions, but please interact with me and help me create videos that are of value to you.

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