Power Thought: Pick your partners well

by | Feb 26, 2014 | Entrepreneurship, Marketing & Selling, Power Thoughts

George Washington
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“Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.”
~ George Washington

What this quote means to entrepreneurial authors:
A powerful way to sell more books, products and services is to partner with others. Whether you do a joint venture or have an affiliate arrangement, partnering with others to increase your exposure to more potential readers and clients can help you grow your business exponentially.

However, you need to be careful with who you associate your business and book with:

  • Is this potential partner a good match to my message? In other words, is their message compatible with yours? Your audience’s need to overlap not only in topical interest, but emotional resonance, as well.
  • Does this partner have a similar view of integrity as I do? If you are known for your integrity or honesty, you need to make sure that your partners also have a high level of these qualities.
  • Will this partnership benefit us both? Creating one-way partnerships is not a good idea. Both people in the arrangement need to feel that their needs are met. You need to be able to create a win-win-win arrangement, one in which your business grows, your partner’s business grows, and your mutual, overlapping audience receives value.

Obvious partnerships that work for entrepreneurial authors include:

  • Amazon.com. Sign up for their Amazon Associates program and when you add a link to your book (or others) on your website, use your affiliate link. Also, check out other online book sellers, such as Barnes & Noble, and do the same with them.
  • Organizations and associations related to your topic. Did you write a book about public speaking? Then perhaps you can partner with the National Speakers Association or Toastmaster to increase your book sales. Maybe your book benefits coaches … there are numerous coaching associations who might be willing to partner with you. Don’t think your book has a related association or organization? Go to the library and find out! Spend some time with their copy of the Directory of U.S. Associations, the Associations Yellow Book or Weddle’s Association Directory. You’d be surprised how many organizations exist.
  • Complementary services. Did you write a book about natural health? Perhaps you can partner with a chiropractor. Is your book about dog training? Maybe you can partner with a pet store. Be creative. Find out where your potential readers shop and hang out and see if you can partner with those companies to reach that audience.

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Now it’s your turn:
Have you partnered with another author or business owner to increase books sales? Have you created an outside the box partnership that worked? Perhaps you have had a partnership that didn’t go as you’s hoped. Please share your best practices, lessons learned and a-ha moments with us in a comment below.

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