Weekday Wisdom Episode 87
Can you be organized and appear authentic on live video at the same time?
A couple of weeks ago I did a Facebook Live where I talked about that topic. I’ve edited it down and present it to you now.
The reason I was inspired to do this video is because one of the clients I’m working with in my Facebook Live 101 program asked me a question. She was struggling with appearing authentic while staying organized. She felt that she was either one or the other, not both.
And a very simple answer to this issue is practice. I hate to say this, but that’s that’s really what it comes down to. You need to get really, really comfortable with your message and with your call to action.
Of course, not every live video that you do is going to have a call to action. Sometimes you just pop in and to say, “Hey! I had this idea I wanted to share with you.” That builds rapport. But when you are going on Facebook Live because you want to deliver a call to action, you need to be very clear on what it is that you want to share and what your call action is.
Here are a few tips.
I learned this exercise from Amy Cuddy. Before you get on your live, stand for two minutes in a power stance, kind of like Wonder Woman, with arms akimbo. Do that for two minutes. Yes, it will feel really weird. But it gives you a sense of grounding and strength and confidence that can pull you through the video.
Know What You Want To Share
Before you get on your live video, know what you want to say. Have some idea of what you want to say. Write it down on piece of paper on a card if you need notes. Have your points in advance. Don’t do this on the fly. It’s okay to occasionally look at your notes. This is live video, so people aren’t expecting perfection.
Know Your One Call to Action
Have your call to action down. Keep it to just one call to action. A lot of times I see people saying something like, “You could do this. Or you could do that. Or you could do the other thing.” A confused mind says no, so have a very clear singular call to action.
For example, for today’s episode, my call to action is I would like you to share this post. When you do, I will give you a live video tipsheet.
Why am I asking you to do that? Because I want people to know about my Facebook live coaching program! I already have a few people in it. I’m taking the first five people for free, because I’m trying to build up testimonials and I really want to work out any bugs that are in it before people start paying me. After the first five, it’ll be at a really cut rate price of $49 for the next five people. And then after that will be a $97 to $197 investment.
It’s a really cool program where I take you through five Facebook lives. You do a Facebook Live. I critique it and send you some feedback. You implement that feedback, you do another Facebook live. And we repeat until we get to the fifth Facebook Live, then we get on the phone and we talk to go a bit deeper and take a look at where you were when you started with the program, where you are now and where I see you could be going in the future.
- Practice your message.
- Know that you know your stuff and share that. When you know your stuff, you’re going to be sound coherent.
- Know your call of action and make it just one call of action.
I hope that you’re not in a business where you’re doing something you don’t like, so your authentic passion is going to show through.
So if you enjoyed this and you and you know someone who can benefit from getting some feedback on their live videos, please share this post. Then let me know so I can send you a live video tipsheet.
I hope you enjoyed today’s video. If you did please give it a thumbs up on YouTube and let me know in a comment below. I really do want the Weekday Wisdom to be something that you value and look forward to watching.
Don’t box yourself in.
Spread your wings and fly.
Because you — yes you right there — are capable of more than you know.