Online video promotion … thinking outside the box

by | May 28, 2012 | Marketing & Selling, Video

A few weeks ago, I was watching a re-run of Ghost Whisperer and it struck me: With a few small tweaks, I could use the things she’s saying to promote my business. So, last weekend I had some fun and created the video that now graces the top of my testimonials page.

Ghost Whisper Opening

My Version for the Testimonial Page

You’ll notice that this video not only promotes what I do but also the fact that others have talked about what I do. The video promotes my clients almost as much as it promotes me.

Why would I do that? Here are some reasons:

  • No one promotes their testimonial page, so I stand out.
  • Promoting my testimonial page promotes my clients, so I’m further helping them out without doing much more work.
  • Promoting my testimonial page makes giving me a testimonial that much more sexy, so I’ll get more of them.*

After running this video by a few friends, I was inspired to create one that promoted what I did specifically. Since spoofing a favorite TV show was so much fun, I decided to do it again. Being a science fiction fan, spoofing Star Trek seemed like a natural.

commentSo, how can you use these examples to inspire a clever, creative, unique way of promoting your creative business? How can you integrate your own personality into marketing? How can you use your innate creativity to promote your work in a way that stands out from the rest?

Please share your thoughts, ideas, aha moments and questions below. I’d love to hear from you!

* Feel free to send my your testimonials! I would love to have more video testimonials, but I also accept written and audio testimonials, as well. If you’d like to send an audio testimonial, you can simply call my voice mail, (815) 642-4092, which will email me an audio file.

An effective testimonial includes your name, your business (and website address) and a specific way that I helped you reach your goals.


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