Online Branding Tip #9: Create branded product funnels

by | Jul 15, 2013 | Marketing & Selling, Video

Online Branding Video Book Tour: Stop #4, Secret #9

Carma Spence Video Book Tour, Stop #4, Secret #9

On the fourth stop of my virtual video book tour, I shared Secret #9: Create branded product funnels.

“To make things clear to your prospects, clients and customers, it is a good idea to give each one of your marketing funnels its own internal brand.”

Did you know you could have more than one brand? If you create different types of products, each with its own marketing funnel of related products and services, you can give each funnel its own brand or sub-brand within your business’s greater brand.

In fact, creating sub-brands for each of your marketing funnels is a good way to help your customers understand which of your products and services are related to each other. This in turns, helps them not only decide which products and service might be applicable to them, but also encourages them to purchase more from you.

If you like this tip and would like to learn more, pick up your copy of 57 Secrets for Branding Yourself Online at

Did you miss the previous stops on this video book tour?

For some insight into Secret #1, go here.

unstoppableFrom now through December 31, 2013, I will be donating $2 of every book purchased and registered at to the Unstoppable Foundation. My goal is to raise $8,500 to build a schoolhouse in Kenya, where I grew up and my little sister was born.

To reach that goal and spread the word, I will be doing book readings and workshops throughout Los Angeles and Orange counties, as well as stopping by blogs, podcasts, teleseminars and more. If you would like me to stop by your location (virtual or otherwise) as a part of this fund-raising campaign, contact Paul Robinson at paulr[@]

If you would like to help me with this campaign, you can take any or all of the following actions:


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