Online Branding Tip #8: Create “velvet-rope” experiences

by | Jul 8, 2013 | Building Relationships, Marketing & Selling, Video

Online Branding Video Book Tour: Stop #3, Secret #8

Virtual Book Tour, Stop 3, Secret 8

Did you miss the first two stops on the tour?

On the third stop of my virtual video book tour, I shared Secret #8: Create “velvet-rope” experiences.

“The velvet rope has become the symbol of exclusiveness. … You can create this experience online with your electronic magazine or newsletter …”

People like to feel special. They like to feel that they are part of a group. You can help them feel like they are part of your exclusive tribe in a variety of ways.

The first and easiest is with your ezine. Provide information there that only gets shared there. This will help make your newsletter more attractive and will keep readers subscribed.

A couple other ways to you can create virtual velvet rope experiences include membership sites and mastermind groups that meet over the phone.

If you like this tip and would like to learn more, pick up your copy of 57 Secrets for Branding Yourself Online at

For some insight into Secret #1, go here.



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